ljr/livejournal/doc/raw/lj.book/intro/goat.xml

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<chapter id="lj.intro.goat">
<title>Frank the Goat</title>
<para>
So what's the story behind the goat?
</para>
<para>
Back when Brad was living in the dorms and was also still running
<ulink url="http://www.freevote.com/">FreeVote.com</ulink>
<footnote id="ftn.freevote"><simpara>FreeVote is currently run by one of Brad's friends.</simpara></footnote>
his roommate Eli and him got bored and decided to make some joke ads to put up
on FreeVote.com to advertise LiveJournal.com.
</para>
<para>
Those original 8 banners, as much as they sucked, are archived for historical
reasons at <ulink url="http://www.livejournal.com/banners.bml" />.
</para>
<para>
After the first four they'd both run out of ideas and one of them just spouted out,
<quote>LiveJournal.com... because goats are cool.</quote> It made no sense, so it was perfect!
Then Brad went and found a picture of a goat. That goat then became the unofficial LiveJournal mascot.
</para>
<para>
So basically, the goat means nothing. But he's so damn cool, and
<ulink url="http://www.livejournal.com/site/goat.bml">uber sexy</ulink>.
</para>
</chapter>
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