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<chapter id="lj.intro.goat">
<title>Frank the Goat</title>
<para>
So what's the story behind the goat?
</para>
<para>
Back when Brad was living in the dorms and was also still running
<ulink url="http://www.freevote.com/">FreeVote.com</ulink>
<footnote id="ftn.freevote"><simpara>FreeVote is currently run by one of Brad's friends.</simpara></footnote>
his roommate Eli and him got bored and decided to make some joke ads to put up
on FreeVote.com to advertise LiveJournal.com.
</para>
<para>
Those original 8 banners, as much as they sucked, are archived for historical
reasons at <ulink url="http://www.livejournal.com/banners.bml" />.
</para>
<para>
After the first four they'd both run out of ideas and one of them just spouted out,
<quote>LiveJournal.com... because goats are cool.</quote> It made no sense, so it was perfect!
Then Brad went and found a picture of a goat. That goat then became the unofficial LiveJournal mascot.
</para>
<para>
So basically, the goat means nothing. But he's so damn cool, and
<ulink url="http://www.livejournal.com/site/goat.bml">uber sexy</ulink>.
</para>
</chapter>
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<part id="lj.intro.index">
<title>Introduction to LiveJournal</title>
<partintro>
<para>
Part I takes a look at the system that is LiveJournal, and how it can be used to create successful on-line communitites.
</para>
<para>
In addition, we offer a brief history on the actual LiveJournal site: (<ulink url="http://www.livejournal.com" />)
</para>
</partintro>
&lj.intro.what_is;
&lj.intro.story;
&lj.intro.why;
&lj.intro.goat;
</part>
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<chapter id="lj.intro.story">
<title>The Story Behind LiveJournal</title>
<para>
LiveJournal.com, a website and online community built around
personal journals, was created by Brad Fitzpatrick in March of
1999 for himself and some of his friends. Friends told friends
and it became a huge success, soon growing bigger than a single
person could easily handle.
</para>
<para>
As a result, a team of volunteers working with LiveJournal's
creator have transformed LiveJournal into a Webby Award winning
site used by over one million people worldwide. The site is now an
open-source software development project funded entirely by its
members, assisted by numerous volunteers and developers, and
overseen by a small paid staff. It's been expanded to allow easy
creation of journals, weblogs, and even interest-based online
communities.
</para>
</chapter>
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<chapter id="lj.intro.what_is">
<title>What is LiveJournal?</title>
<para>
LiveJournal is an <ulink url="http://www.opensource.org/docs/definition.php">open source</ulink>
content management system, written mainly in <ulink url="http://www.perl.com/">Perl</ulink> and
utilizing <ulink url="http://www.mysql.com">MySQL</ulink> as a database backend. By itself, it
serves as a powerful content updating system. In other uses, it is the framework application behind
many successful online communities, including <ulink url="http://www.livejournal.com">LiveJournal.com</ulink>
and <ulink url="http://www.deadjournal.com/">DeadJournal.com</ulink>.
</para>
<para>
Under the employ of LiveJournal.com, LiveJournal was presented two
<ulink url="http://www.webbyawards.com/peoplesvoice/">People's Voice Awards</ulink> from the
<ulink url="http://www.iadas.net/">The International Academy of Digital Arts and Sciences</ulink>, one each
for <quote>Personal Web Site</quote> and <quote>Service</quote>, during the
<ulink url="http://www.webbyawards.com/main/">5th Annual Webby Awards</ulink>.
</para>
</chapter>
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<chapter id="lj.intro.why_use">
<title>Why Use LiveJournal?</title>
<para>
LiveJournal is an open source software project, with many uses
limited only by the imagination. Use LiveJournal to start your
own weblogging community, or just about any site with a community
focus. You can use the features such as the support system and
feedback technology, that comes bundled with LiveJournal, to run
your own online business site.
</para>
<para>
LiveJournal has many intra-office uses as well, with its easy
update and polling features. Use LiveJournal for:
<variablelist>
<varlistentry>
<term>Work journals</term>
<listitem><para>
Record what you're working on, or scribble notes for future reference.
</para></listitem>
</varlistentry>
<varlistentry>
<term>Project logs</term>
<listitem><para>
Multiple members of a project team to record
their work, post meeting minutes, and discuss ideas.
</para></listitem>
</varlistentry>
<varlistentry>
<term>Announcement pages</term>
<listitem><para>
Recording status updates to projects or
systems on a single page, while notifying interested users.
</para></listitem>
</varlistentry>
<varlistentry>
<term>Discussion boards</term>
<listitem><para>
Brainstorming ideas or soliciting opinions
with a group, in a persistent but nonintrusive medium.
</para></listitem>
</varlistentry>
<varlistentry>
<term>Weblogs</term>
<listitem><para>
Posting links to web content of interest to a particular group.
</para></listitem>
</varlistentry>
</variablelist>
</para>
<para>
There are many benefits of using LiveJournal
<itemizedlist>
<listitem><para>
Enhances personal productivity by providing a convenient way to
record notes in a searchable, web-accessible medium
</para></listitem>
<listitem><para>
Provides visibility between departments or geographically separate offices
</para></listitem>
<listitem><para>
Encourages communication by making it easy to share thoughts and comments
</para></listitem>
<listitem><para>
Encourages people to get knowledge out of their heads and notebooks
and into a visible, searchable, central location
</para></listitem>
<listitem><para>
Provides more powerful tools for creating and accessing content than
are available for ad-hoc log-structured web pages
</para></listitem>
</itemizedlist>
</para>
<section id="lj.intro.why_use.features">
<para>A LiveJournal installation comes with many configurable features available
<quote>out of the box</quote>, including but not limited to:</para>
<title>Features</title>
<variablelist>
<title>Journal related</title>
<varlistentry>
<term>Journaling service</term>
<listitem><simpara>LiveJournal's core function. Users are able to submit journal
entries and "publish" them on their account's journal page.</simpara></listitem>
</varlistentry>
<varlistentry>
<term>Community journals</term>
<listitem><simpara>Journals that many users can post top-level entries to. This allows
for more long-term and public discussion than comments in a user's journal.</simpara></listitem>
</varlistentry>
<varlistentry>
<term>Friends list aggregation</term>
<listitem><simpara>Users are able to add other users to their <quote>friends list</quote>, which
permits them to view all journal entries from their friends in an aggregate form.</simpara></listitem>
</varlistentry>
<varlistentry>
<term>Friends filters</term>
<listitem><simpara>Users can view a subset of their friends lists at any given time.</simpara></listitem>
</varlistentry>
<varlistentry>
<term>Calendar view</term>
<listitem><simpara>Users can see a record of all of their posts in the past, and
choose to view those posts by a specific day (allowing easy access to old posts).</simpara></listitem>
</varlistentry>
<varlistentry>
<term>Message boards</term>
<listitem><simpara>Users can enable or disable message boards for individual
entries or journals as a whole. Users can choose to allow anyone,
registered users only, or friends only to post. Users can choose to
<quote>screen</quote> comments &mdash; make them visible only to the owner of the journal &mdash;
and choose to set certain levels of comments to be automatically screened
until approved (such as a user who may choose to screen all comments by
non-friends until they are approved).</simpara></listitem>
</varlistentry>
<varlistentry>
<term>Email notification of comments</term>
<listitem><simpara>Users can choose to receive an email
notification when someone comments on one of their posts (in the user's
personal journal or in a community journal) or replies to one of their
comments (in the user's personal journal, a friend's journal, or a
community journal).</simpara></listitem>
</varlistentry>
<varlistentry>
<term>Security levels</term>
<listitem><simpara>Users can specify who can read their journal entries.
Entries can be public (all can read), private (only the user can read),
protected (only the user's named "friends" can read), or custom. Custom
security allows a user to specify up to 30 subgroups of their friends who
can read the entries.</simpara></listitem>
</varlistentry>
<varlistentry>
<term>RSS feeds</term>
<listitem><simpara>Your installation publishes all public journal content as a RSS feed for
syndication on other sites. LiveJournal allows users to syndicate external RSS
feeds onto LiveJournal, to read on users' Friends page. (Adding RSS feeds to user's
friends list needs "syndication points", and each feed costs a certain
number of points based on how many users are watching the feed).</simpara></listitem>
</varlistentry>
<varlistentry>
<term>Moods</term><term>mood icons</term>
<listitem><simpara>Each entry can be given a <quote>mood</quote>, to
describe what the user is feeling at that time. Users can choose to add a
<quote>mood icon</quote>, which is a small picture to depict that mood. Users can
create their own <quote>mood icon</quote> themes for use in their journal.</simpara></listitem>
</varlistentry>
<varlistentry>
<term>Polls</term>
<listitem><simpara>Users can create different types of polls, to get opinions,
information, or thoughts from readers.</simpara></listitem>
</varlistentry>
<varlistentry>
<term>User picture icons</term>
<listitem><simpara>The ability to upload small "avatars" that
represent the user throughout the site.</simpara></listitem>
</varlistentry>
<varlistentry>
<term>Personalized subdomain</term>
<listitem><simpara>If configured, users can view their journals at
http://username.<replaceable>domain</replaceable>.com, as well as
http://www.<replaceable>domain</replaceable>.com/users/username and
http://www.<replaceable>domain</replaceable>.com/~username.</simpara></listitem>
</varlistentry>
<varlistentry>
<term>Customizing the display of the journal page</term>
<listitem><simpara>Users can create journal "styles" from scratch and have
precise control over appearance of their journals.</simpara></listitem>
</varlistentry>
<varlistentry>
<term>Friends of Friends feature</term>
<listitem><simpara>Users are able to see a list of entries by
the users who are named as a friend by their friends, but not by
the user.</simpara></listitem>
</varlistentry>
<varlistentry>
<term>Downloaded clients</term>
<listitem><simpara>Users can download a program to make journal entries
(and perform some other actions on the site) from their computer, rather
than from the website.</simpara></listitem>
</varlistentry>
<varlistentry>
<term>Tell a Friend</term>
<listitem><simpara>With one click on the <quote>read entry</quote> page, users can send an
email to someone else about an entry, calling the recipient's attention to
it.</simpara></listitem>
</varlistentry>
<varlistentry>
<term>Export feature</term>
<listitem><simpara>Users can download their journal month-by-month, in XML or
CSV format.</simpara></listitem>
</varlistentry>
<varlistentry>
<term>meme tracking</term>
<listitem><simpara>Users can view a list of URLs that have been most
referenced in journal entries site-wide. Users can also check to see where
those URLs are being referenced. (By some slight alteration, users can
also see if anyone on your installation is linking to a specific URL, and where.)</simpara></listitem>
</varlistentry>
<varlistentry>
<term>Random feature</term>
<listitem><simpara>Users can view a random journal from a subset of users who
have updated in the past 24 hours.</simpara></listitem>
</varlistentry>
</variablelist>
<variablelist>
<title>Account related</title>
<varlistentry>
<term>User bio</term>
<listitem><simpara>Users can provide information about themselves, which is
displayed on a page that can be viewed by visitors to their journal (the
<quote>user bio</quote>). Users can specify contact and location information (email,
AIM username, Yahoo! ID, ICQ #, MSN Messenger username, Jabber address,
city, state, country, etc) and specify the security level of that
information (public, private, protected)</simpara></listitem>
</varlistentry>
<varlistentry>
<term>Site search</term>
<listitem><simpara>Users can search by contact information &mdash; finding other
users by email address, AIM username, Yahoo ID, ICQ #, MSN Messenger
username, Jabber address, etc &mdash; to locate people on your installation.</simpara></listitem>
</varlistentry>
<varlistentry>
<term>Interests</term>
<listitem><simpara>Users can list up to 150 one to four-word interests in their
user bio, which other users can search for.</simpara></listitem>
</varlistentry>
<varlistentry>
<term>Similar interest search</term>
<listitem><simpara>Users can see a list of those users whose
interests match most closely to their own, based on an index that weights
both number of interests in common and rarity of interests in common.</simpara></listitem>
</varlistentry>
<varlistentry>
<term>Popular with friends search</term>
<listitem><simpara>The ability to see a list of the users who
are named most often as a friend by the user's friends, but not by the
user.</simpara></listitem>
</varlistentry>
<varlistentry>
<term>Domain forwarding</term>
<listitem><simpara>Users can forward their domain to their LiveJournal (so that, for example, http://journal.example.com would
forward to the user's LiveJournal at http://www.<replaceable>domain</replaceable>.com/users/username)</simpara></listitem>
</varlistentry>
<varlistentry>
<term>Journal embedding</term>
<listitem><simpara>Users can <quote>embed</quote> their journal into their home pages,
displaying their journal as part of an external home page. (This is
different from domain forwarding; with domain forwarding, the content is
served from the LiveJournal installation; with embedding, the content is first pulled
onto the user's server and then re-presented.)</simpara></listitem>
</varlistentry>
<varlistentry>
<term>Text messaging</term>
<listitem><simpara>Users can specify their text message information and
display an option on their user bio page to allow others to text message
them. (This allows users to receive text messages without having to make
their information public.)</simpara></listitem>
</varlistentry>
<varlistentry>
<term>Memory list</term>
<listitem><simpara>Users can name any post on the service as a <quote>memory</quote> &mdash; a LiveJournal
version of bookmarking. Memories can be categorized with different
keywords, so that users can more easily sort their memories.</simpara></listitem>
</varlistentry>
<varlistentry>
<term>To-do list</term>
<listitem><simpara>Users can create their own <quote>to-do</quote> list &mdash; reminders or
important things to do &mdash; and track percentage complete and progress on
each item.</simpara></listitem>
</varlistentry>
<varlistentry>
<term>Birthday list</term>
<lsititem><simpara>Users can see a list of all of their friends who are having
an upcoming birthday (assuming the user has provided his or her birthday).</simpara></lsititem>
</varlistentry>
</variablelist>
<variablelist>
<title>Site related</title>
<varlistentry>
<term>Directory</term>
<listitem><simpara>Users have access to the directory of users, where they
can search by location, age, interest, etc.</simpara></listitem>
</varlistentry>
<varlistentry>
<term>Portal</term>
<listitem><simpara>Users can use a more complex update page, which includes "boxes"
of several other features, such as statistics and birthdays, on the same
page as the update page.</simpara></listitem>
</varlistentry>
</variablelist>
</section>
</chapter>
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