2. Edit settings.php: change $GBadmin and $GBpassword (and other variables if necessary)
3. Check privileges for access to files: data storage (default: gbdb.csv) must have write permissions. Other files need only read rights.
Using:
If you have uploaded files to a subfolder "/guestbook" of your webserver, then http://yourserver.domain/guestbook/ will open a guestbook. Following the link http://yourserver.domain/guestbook/administration.php will open the administration panel.
For changing appearance you can edit page.php like simple html (for example: add css tags).